Bran Ferren on the Art of Innovation


There’s a plethora of good advice in this article on innovation, especially the sections on art, business and innovation.Β  However the one piece that will probably ring true for large organisations is this:

At most companies that care, you can set up creative, innovative environments and teach everyone to function better within them. You can hire a Picasso. Or, better yet, you can hire several Picassos: Several extraordinary people with complementary talents, who each have strengths that the others don’t have. Having picked them, you can empower them. You can put them with 15 other people as good as they are, but in different ways. You then get a type of generative activity and creativity that you don’t get otherwise. Even then you still have to take that creativity, massage it, and create an output that’s valuable for a customer. Which is hard for most companies to do.

Meanwhile, odds are that the rest of your organization, especially middle management, will strive to eliminate them. So you need to give them top cover.

Never underestimate the need for top cover.

Source: Bran Ferren on the Art of Innovation

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