Tue 25 Jul 2006
When crowd sourcing works
Posted by Roger Dennis under Innovation PROCESSES
[4] Comments
HBS Working Knowledge has an article on user led innovation / crowdsourcing. There has been a lot of discussion about the trend, and I maintain that for a small-medium company the process is generally expensive and time consuming.
However this article – which focusses on white water kayaking – makes an excellent point about the concept :
For user innovation to be a force, the cost of creating a new design must be within the reach of a single user, whose reward is solely the improvement of his or her own experience.
This is an extremely important point which is missing from much of the conversation about crowdsourcing.
4 Responses to “ When crowd sourcing works ”
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Pingback from Putting people first » How kayak users built a new industry [HBS Working Knowledge]
August 9th, 2006 at 6:13 am[...] ts implications for entrepreneurs who would like to become their own user innovators. (via IdeaPort)
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Pingback from IdeaPort : » Crowdsourcing - an example from Japan
August 13th, 2006 at 4:41 am[...] y Roger Dennis under Ideas , Innovation
Following on from the HBS article (see this post) which makes the point that for crowdsourcing to really work, the cost of development must be [...]
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Pingback from IdeaPort : » Netflix and crowdsourcing
October 9th, 2006 at 12:04 am[...]
Netflix is entering the crowd sourcing game. It’s all very 2.0 , and links into previous thoughts about the trend. With Netflix innovation via crowd sourcing is possible because it [...] -
Pingback from IdeaPort : innovation / new technology / fringe scanning » Penguin books feature DIY covers
January 16th, 2007 at 5:43 am[...] book covers I wrote about previously. It also is a perfect example of type of thing that this HBS article refers to : For user innovation to be a force, the cost of creating a new design mus [...]
