Video – in praise of innovation constraints

In Switzerland a tiny village of 80 people spent just CHF10,000 and gained over CHF2.4million of media exposure from a very simple marketing campaign.  I love this story as it shows that you don’t need to spend the bank in order to get great results – often it’s the reverse.  Limited resources force you to think more creatively and the results can far exceed what you’d create if you had an unlimited budget.  Enjoy the video…

Jung von Matt/Limmat: Obermutten. A little village goes global. – YouTube.

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