While in India a couple of weeks ago I noticed a billboard which advertised discounted health insurance for diabetics. It’s an interesting development in an industry which is not widely seen as being innovative.

By offering health insurance for specific illnesses, the company no doubt adjusts it’s premiums and cover. However it’s a clever approach and targets the niche other companies would penalise.

I’ve not seen this type of offering before, and I’m wondering if health insurers in other parts of the world also target specific illnesses?

Here’s the link.