From the consistently thought provoking blog Putting People First comes this gob-smacking statistic :
“63% of mobile devices returned [for repair] are in perfect working order”

While not reknowned for being an innovator, Vodafone has certainly started to address this when it introduced ‘simple’ handsets. Although aimed at older users (read : Silver Surfers) it’s a fairly safe guess that they would have found a market which extends beyond that.

After all, it’s a classic rule of technology products that 80% of your users will only use 20% of your product’s features.