{"id":584,"date":"2011-11-22T10:46:37","date_gmt":"2011-11-21T21:46:37","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=584"},"modified":"2011-11-22T10:47:11","modified_gmt":"2011-11-21T21:47:11","slug":"video-in-praise-of-innovation-constraints","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=584","title":{"rendered":"Video &#8211; in praise of innovation constraints"},"content":{"rendered":"<p>In Switzerland a tiny village of 80 people spent just CHF10,000 and gained over CHF2.4million of media exposure from a very simple marketing campaign.\u00a0 I love this story as it shows that you don&#8217;t need to spend the bank in order to get great results &#8211; often it&#8217;s the reverse.\u00a0 Limited resources force you to think more creatively and the results can far exceed what you&#8217;d create if you had an unlimited budget.\u00a0 Enjoy the video&#8230;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=e91c0mWP960\">Jung von Matt\/Limmat: Obermutten. A little village goes global. &#8211; YouTube<\/a>. <\/p>\n<p><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/e91c0mWP960\" \/><param name=\"wmode\" value=\"transparent\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Switzerland a tiny village of 80 people spent just CHF10,000 and gained over CHF2.4million of media exposure from a very simple marketing campaign.\u00a0 I love this story as it shows that you don&#8217;t need to spend the bank in order to get great results &#8211; often it&#8217;s the reverse.\u00a0 Limited resources force you to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","hentry","category-innovation","category-inspiration"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=584"}],"version-history":[{"count":2,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/584\/revisions"}],"predecessor-version":[{"id":586,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/584\/revisions\/586"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=584"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}