{"id":51,"date":"2006-07-25T17:12:42","date_gmt":"2006-07-25T09:12:42","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=51"},"modified":"2006-11-03T11:36:34","modified_gmt":"2006-11-03T03:36:34","slug":"take-a-risk-create-a-hit","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=51","title":{"rendered":"Take a Risk. Create a hit."},"content":{"rendered":"

\"Slight<\/p>\n

From This Blog Sits at the<\/a> is this great post about Disney’s approach to risk taking, and Johnny Depps response.<\/p>\n

\n[T]he eccentricity of Depp’s approach sent ripples of panic through Disney’s executive suites. Frantic phone calls were placed to Verbinski, Bruckheimer, and Depp’s agent: Why is he walking funny? Why is he talking like that? Is he gay? Is he drunk? <\/p>\n

And it wasn’t only the suits who were concerned: ”The first scene I did with Johnny, I was like, What the fuck are you doing?” Knightley says. ”None of us knew if it was going to work.” <\/p>\n

Depp was not to be deterred. ”It was just fuel to go further,” he says. ”Not because I wanted to piss Disney off, but because I believed it was the right thing to do. Finally, I said, ‘Look, you hired me to do the gig. If you can’t trust me, you can fire me. But I can’t change it.’ It was a hard thing to say, but fuck it.” (Rottenburg)<\/p><\/blockquote>\n

Sticking to the safe ground only produces more blandness.<\/p>\n

It’s the edgy, different and risky stuff which makes life interesting.<\/p>\n","protected":false},"excerpt":{"rendered":"

From This Blog Sits at the is this great post about Disney’s approach to risk taking, and Johnny Depps response. [T]he eccentricity of Depp’s approach sent ripples of panic through Disney’s executive suites. Frantic phone calls were placed to Verbinski, Bruckheimer, and Depp’s agent: Why is he walking funny? Why is he talking like that? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-innovation-culture"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":0,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}