{"id":45,"date":"2006-07-18T07:30:29","date_gmt":"2006-07-17T23:30:29","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=45"},"modified":"2006-11-03T11:38:11","modified_gmt":"2006-11-03T03:38:11","slug":"crowd-sourcing-is-expensive","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=45","title":{"rendered":"Crowd Sourcing is Expensive"},"content":{"rendered":"<p>The excellent <a href=\"http:\/\/www.businessweek.com\/innovate\/NussbaumOnDesign\">BusinessWeek Innovation blog <\/a>has another posting about crowdsourcing.  It&#8217;s bang-on in so much as it identifies that making the customer the starting point of the design process can yield significant and high margin returns.<\/p>\n<blockquote><p>Companies that &#8220;get it&#8221; and begin to integrate consumer input into the actual making of stuff and experiences will find enormous opportunites. <\/p><\/blockquote>\n<p>What is important &#8211; and what is missing &#8211; in the whole crowdsourcing idea, is a structured and methodical process.  The use of ethnography coupled with the harnessing of customer generated product ideas sounds great and gets people excited, but in practise it&#8217;s expensive and time-consuming.<\/p>\n<p>So how do you really use customer input to get a leap over your competitors?  You start by reading <a href=\"http:\/\/www.amazon.com\/gp\/product\/0071408673\/sr=8-1\/qid=1153178399\/ref=pd_bbs_1\/002-3429918-4231230?ie=UTF8\">&#8220;What Customers Want&#8221;<\/a><\/p>\n<p>It outlines a very clear process for unleashing customer insights in such a way that the innovation process generates a set of very specific and very focussed design goals.<\/p>\n<p>After being a part of many innovation exercises across a range of sectors, and designing innovation processes for design shops, Ulwicks approach is the only way I have seen which outlines an extremely clever way of demystifying the development of successful products. <\/p>\n<p>If you want to be part of a wildly successful product design team, take a little trip to Amazon with your credit card and spend a couple of weeks digesting &#8220;What Customers Want.&#8221; It will be the best money you&#8217;ll spend.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/0071408673.01._AA240_SCLZZZZZZZ_.jpg\" alt=\"What Customers Want\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The excellent BusinessWeek Innovation blog has another posting about crowdsourcing. It&#8217;s bang-on in so much as it identifies that making the customer the starting point of the design process can yield significant and high margin returns. Companies that &#8220;get it&#8221; and begin to integrate consumer input into the actual making of stuff and experiences will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-innovation-processes"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"version-history":[{"count":0,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}