{"id":360,"date":"2011-05-20T05:48:02","date_gmt":"2011-05-19T21:48:02","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=360"},"modified":"2011-05-20T05:48:02","modified_gmt":"2011-05-19T21:48:02","slug":"co-creation-and-an-example","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=360","title":{"rendered":"Co-creation (and an example)"},"content":{"rendered":"

Yesterday I spent the day in conversation with Prof Venkat Ramaswamy<\/a> (in 2004 he wrote “The Future of Competition” with C. K. Prahalad).\u00a0 The subject of the conversation was co-creation, and the power of tools such as Spigit<\/a>. In essence, co-creation is working alongside stakeholders (employees, customers, suppliers etc) to create a win-win situation.\u00a0 It’s a powerful concept, and something that I’ve been working on with a couple of clients for a while now.<\/p>\n

<\/a><\/p>\n

This morning I read a great example that broadly fits the concept: designer works with the masses to get funding for his idea, he takes pre-orders to ensure that there’s enough demand, brings it to market and then Apple comes to the party:<\/p>\n

It\u2019s the ultimate Kickstarter success story. Unable to secure a manufacturer, the Chicago-based designer Scott Wilson placed his TikTok and LunaTik wristbands — which convert the Nano into a watch — on the funding site. Within a month, he raised nearly $1 million from 13,500 backers — a Kickstarter record. All of a sudden, retailers came calling, including the most prestigious of all: Apple, which is rolling out the wristbands in North American stores this week.<\/em><\/p>\n

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via Kickstarter’s Biggest Success Ever: Nano Wristbands Raise $1M, Jump To Apple Store | Co.Design<\/a>.<\/p>\n

The story above broadly fits the concept – however I’d recommend a closer look at the concept in Prof Ramaswamy’s book called “The Power of Co-Creation.” <\/a>It’s attracted some very powerful reviews, including a Twitter recommendation<\/a> from Tom Peters (which conveyed so much excitement I thought his next Tweet was going to be requesting paramedics).<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday I spent the day in conversation with Prof Venkat Ramaswamy (in 2004 he wrote “The Future of Competition” with C. K. Prahalad).\u00a0 The subject of the conversation was co-creation, and the power of tools such as Spigit. In essence, co-creation is working alongside stakeholders (employees, customers, suppliers etc) to create a win-win situation.\u00a0 It’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-innovation-culture","category-innovation-processes"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=360"}],"version-history":[{"count":1,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":363,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions\/363"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}