{"id":330,"date":"2011-04-24T17:05:05","date_gmt":"2011-04-24T09:05:05","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=330"},"modified":"2011-04-24T17:05:05","modified_gmt":"2011-04-24T09:05:05","slug":"article-using-stories-in-business","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=330","title":{"rendered":"Article: using stories in business"},"content":{"rendered":"<p>Lovely and approachable interview with an author who really knows what he&#8217;s talking about when it comes to using narrative in business:<\/p>\n<blockquote><p><em>If you really want to create fans of your business who will become apostles and advocates for you, you have to use a narrative. That\u2019s the way people are wired.<\/em><\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.strategy-business.com\/article\/00067?pg=all\">The Art of the Business Narrative<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lovely and approachable interview with an author who really knows what he&#8217;s talking about when it comes to using narrative in business: If you really want to create fans of your business who will become apostles and advocates for you, you have to use a narrative. That\u2019s the way people are wired. via The Art [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=330"}],"version-history":[{"count":1,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/330\/revisions"}],"predecessor-version":[{"id":331,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/330\/revisions\/331"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}