{"id":323,"date":"2011-02-16T04:54:12","date_gmt":"2011-02-15T20:54:12","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=323"},"modified":"2011-02-16T04:54:12","modified_gmt":"2011-02-15T20:54:12","slug":"user-led-innovation-is-the-wrong-approach","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=323","title":{"rendered":"User-Led Innovation (is the wrong approach)"},"content":{"rendered":"<blockquote><p><em>One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? \u201cIt\u2019s all bullshit and hot air&#8230;<\/em><\/p><\/blockquote>\n<p>The article goes on to elaborate some more about the rationale against user led innovation:<\/p>\n<blockquote><p><em>But can\u2019t you create radical new products based on what the user  wants? Why do the most innovative brands not care about what users want?<br \/>\n<\/em><\/p>\n<ul>\n<li><em> Users insights can\u2019t predict future demand<\/em><\/li>\n<li><em> User-centered processes stifles creativity<\/em><\/li>\n<li><em> User focus makes companies miss out on disruptive innovations<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>The most fascinating thing about this provocative article: there aren&#8217;t any comments from readers yet.\u00a0 But I expect that will change very quickly.<\/p>\n<p>via <a href=\"http:\/\/www.fastcodesign.com\/1663220\/why-user-led-design-is-a-failure?partner=homepage_newsletter\">User-Led Innovation Can&#8217;t Create Breakthroughs; Just Ask Apple and Ikea | Co.Design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? \u201cIt\u2019s all bullshit and hot air&#8230; The article goes on to elaborate some more about the rationale against user led innovation: But can\u2019t you create radical new products based on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-innovation-culture","category-innovation-processes"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=323"}],"version-history":[{"count":1,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/323\/revisions"}],"predecessor-version":[{"id":324,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/323\/revisions\/324"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}