{"id":214,"date":"2009-01-29T04:56:22","date_gmt":"2009-01-28T20:56:22","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=214"},"modified":"2009-01-29T04:56:22","modified_gmt":"2009-01-28T20:56:22","slug":"corning-is-the-new-3m-of-innovation","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=214","title":{"rendered":"Corning is the new 3M of innovation"},"content":{"rendered":"<p>More from my very backdated pile of <a href=\"http:\/\/www.fastcompany.com\/magazine\/123\/cornings-history.html\" target=\"_blank\">Fast Company<\/a> magazines:<\/p>\n<blockquote><p>Seventy percent of Corning\u2019s revenue today comes from products that did not exist five years ago.<\/p><\/blockquote>\n<p>Corning must have a very robust innovation process in place for making this happen. What&#8217;s the advantage of such a process?<\/p>\n<p>By bringing out new products constantly, and killing off older ones, your margins remain high. By the time a competing product makes it onto the market (usually at a lower price) you&#8217;ve got a whole new set of high margin products coming out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More from my very backdated pile of Fast Company magazines: Seventy percent of Corning\u2019s revenue today comes from products that did not exist five years ago. Corning must have a very robust innovation process in place for making this happen. What&#8217;s the advantage of such a process? By bringing out new products constantly, and killing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,14],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-innovation-culture","category-innovation-processes","category-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214"}],"version-history":[{"count":0,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/214\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}