{"id":11,"date":"2005-12-20T09:59:20","date_gmt":"2005-12-20T01:59:20","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=11"},"modified":"2006-11-06T05:14:39","modified_gmt":"2006-11-05T21:14:39","slug":"re-inventing-chocolate","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=11","title":{"rendered":"Re-inventing chocolate"},"content":{"rendered":"<p>New Zealand company <a href=\"http:\/\/www.bloomsberry.com\/\">Bloomsberry <\/a> has linked gourmet chocolate with cheeky original design to create a product with instant appeal.  <\/p>\n<p>Forget all the branding of chocolate as creamy, dark or tasty &#8211; these guys cut to the chase with images of chocolate as medicine, an antidode to PMT&#8230;  the list goes on.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.sevenzest.com\/images\/gallery\/outblue2.jpg\" alt=\"Chocolate\" \/><\/p>\n<p>Such is the appeal of the brand that it has attracted worldwide attention.<\/p>\n<p>Purple cow anyone?<\/p>\n<p><!--more--><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand company Bloomsberry has linked gourmet chocolate with cheeky original design to create a product with instant appeal. Forget all the branding of chocolate as creamy, dark or tasty &#8211; these guys cut to the chase with images of chocolate as medicine, an antidode to PMT&#8230; the list goes on. Such is the appeal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-innovation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":0,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}