{"id":102,"date":"2007-02-21T06:11:53","date_gmt":"2007-02-20T22:11:53","guid":{"rendered":"http:\/\/www.rogerdennis.com\/ideaport\/?p=102"},"modified":"2007-02-23T07:22:34","modified_gmt":"2007-02-22T23:22:34","slug":"this-is-not-innovation-2","status":"publish","type":"post","link":"http:\/\/www.rogerdennis.com\/ideaport\/?p=102","title":{"rendered":"This is not innovation"},"content":{"rendered":"

For a while now I have been toying with the idea of starting coverage of advertisements which use the word “innovation” in them, and running a critique. As you might anticipate, this was going to fall under the category of “This is not innovation.”<\/p>\n

Why do this?<\/p>\n

It’s linked to the innovation backlash that BusinessWeek has covered. Maybe it’s because I’m sensitive to it, but I feel that the word ‘innovation’ has crept into ad agencies default vocab. I can picture a couple of uber-creatives in black polo necks staring at some copy about 2am in preparation for an early morning pitch. The conversation goes like this :<\/p>\n

Uber #1 : “It doesn’t really….errr…do it for me.”
\nUber #2 : “Yeees. It doesn’t grab me either.”
\nUber #1 : “Haaaang on!”
\nUber #2 : “What???”
\nUber #1 : “We haven’t used the word ‘innovation’ in there anywhere”
\nUber #2 : “Damn. You’re soooo good.”<\/p>\n

\"\"God<\/p>\n

But I digress. “This is not innovation” is on hold because over at Endless Innovation Dominic has looked at three “innovation” ads in a recent copy of Fortune<\/a>. He looks at how the ads project the innovation story. Take a look…<\/p>\n","protected":false},"excerpt":{"rendered":"

For a while now I have been toying with the idea of starting coverage of advertisements which use the word “innovation” in them, and running a critique. As you might anticipate, this was going to fall under the category of “This is not innovation.” Why do this? It’s linked to the innovation backlash that BusinessWeek […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-innovation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102"}],"version-history":[{"count":0,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=\/wp\/v2\/posts\/102\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdennis.com\/ideaport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}