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"If you’re looking for new 

ideas that don’t yet exist,

don’t talk to normal people

because they’re just

consuming what is available

today - find the weirdos 

and see what they’re doing,

what they’re making on their

own and say gee - is there

something I can mainstream

from this?”

- Tom Kelly, Founder, Ideo

Following is a selection of articles that have either mentioned Roger Dennis, or have been authored written by him.

Theories of innovation - developing a methodology (by Roger Dennis)

- Stanford University Design School Magazine (USA) (Dec 05)

Innovation as a process 

- Unlimited Magazine (New Zealand) (Sept 05)

Innovation at the fringes (by Roger Dennis)

- Innovaro innovation update (UK) (August 05)

Why look at the fringes for innovation? (by Roger Dennis)

- MIS Magazine (UK) (Jan 05)

Scanning for technology innovation (by Roger Dennis)

- Design Week (UK) (Aug 04)

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